In this post, we'll explore how the historic concept of prioritization breaks down in complex, high-velocity systems, and what a modern, systemic view of "prioritization" looks like.
Where "Prioritization" Came From
For centuries, the term "priority" made perfect sense: Every monastery had one Prior - the one who led the monastery, coordinated its logistics, and gave meaning to the work of the monks. Rulers dealt with events in succession, because information changed slowly: During a public audience, there might have been interrupts, but other than that, everything was coordinated and arranged in a clear sequence. The "Kölner Dom" was built over centuries, and the decision how much labor and funding to allocate to the construction was made many times, across many generations. The world itself moved at a human pace.
The industrial age changed that, and the Internet completely broke us. Communication became instant; execution, however, did not accelerate at the same pace. Suddenly, multiple "first things" competed for limited time and attention.
The POTUS Dilemma
Imagine for a minute, you're the President of the United States. You look at your phone. There are 3 messages:
- China has declared war.
- A rioting mob is storming the Capitol.
- Someone threatens to kidnap your daughter.
You can't ignore any of these issues, but you can only make one call at a time. Which number do you dial first?
That is prioritization!
The Collapse of Time
In 1875, if China had declared war, the message would take weeks to arrive. Today, it would hit every device on Earth within seconds — but the machinery of response still moves at human speed.
The result: information travels faster than action. Decisions are always chasing relevance. “Prioritization” becomes less about choosing and more about adapting.
The Decision Loop
When people at operational level claim "prioritization failure," they usually mean, "management failed to decide what not to do." But that's just passing the buck. It fails to acknowledge that there's a much deeper, systemic design issue: it's not that easy.
Every organization today runs through the same cyclical funnel:
 
      - Information: What do we notice?
- Decision: Which trade-offs do we accept?
- Action: Who acts, when, and with what resources?
- Result: Which outcomes count as meaningful?
        Prioritization doesn’t happen once inside this loop. it happens continuously, at every stage.
        And whereas in the past, it was quite easy to run this cycle maybe once a quarter at board level, today, even a day hardly cuts it.
     
Where Prioritization Really Lives
We must get beyond the concept that "Prioritization" is the management activity of deciding which work gets done and what doesn't get done. While not totally wrong, it misses the mark. Practically, "Prioritiztation" is not a management-only act. All the cognitive filters we apply to our environment are acts of prioritization - do we pay attention first to our own area, or to the system? Do we pay attention to the short term, how much attention do we pay to the long term?
When organizations struggle with "prioritization," it's rarely because "management doesn't decide properly." It’s because the system is designed in a way where prioritization flow naturally across the loop in an effective manner.
The task of leadership, then, is not to pick individual projects, tasks or activities from a pre-defined list of options - but to design how prioritization happens.
Conclusion
"Prioritization" is a concept from times gone by, where the speed of information was measured in days, and the world's information could be measured in books. Today, we're dealing with information arriving within seconds, and every day, the Internet is flooded with more new information than the world's biggest library could contain. The context is no longer one where we can easily sequence our activities, without loss of outcome quality.
The core issue is an inability to sense, interpret, and adapt quickly enough to retain focused on what truly matters.
As information accelerates, and as AI begins to process it at near-light speed, the meaning of "prioritization" will shift from choosing actions to defining value systems which enable full-automating not only the decision of which information is important, but also determining the impact: What needs to change, and who needs to be informed.
The real question we need to answer in prioritization is not about work packages. It's about the information we need to send, and to process.
The challenge is not coming up with an ordered task list. It's how we keep it relevant in real time.
 
 



