Recently, there's been a lot of buzz about Blurb being the future of work. According to Blurb thought leaders, the adoption of Blurb makes companies more successful by operating faster, better and cheaper.
Company X wants to give it a try and starts a Blurb transformation. During initial training, Blurb practitioners explain that all the current problems only exist because of the current management paradigm - and how much better everything would be if everything would be moved to Blurb.
Management takes their hands off, lets Blurb practitioners do, and observes.
Blurb practitioners begin to do exactly what management did, ableit very inefficient, ineffective and infantile. To management, it appears that Blurb practitioners neither understand what a manager does, why they do it, nor how to do it properly. But - benefit of doubt: Maybe this Blurb thing really is the future, and managers just need to wait and see how it turns out?
At some point, management begins to question the advantage of doing Blurb - the actual outcomes could be achieved much easier and faster without Blurb? Blurb practitioners say that's management doesn't understand Blurb, because they're stuck in a non-Blurb mindset: you can't be Blurb without Blurb.
Eventually, management calls and asks what benefits has Blurb actually brought? Blurb practitioners explain that they have made a lot of progress doing Blurb and helping others do it. They emphasize that in order to get the benefits, you must be Blurb, not do Blurb. And that the key benefit of Blurb is that you become Blurb.
Management begins to get dizzy. They decide to cut funding for Blurb.
If you were a manager of Company X - what would you have done?
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