As a Scrum Master, you should look out for these factors to raise ambition:
- Feedback Loops: Acknowledge and credit:
- Positive attitude
- Good ideas
- Good results
- Opportunity: Provide the means for developers to:
- try out new things
- be themselves
- Accomplish something
- Safety: Give people an environment where they can safely:
- Try things that might fail
- Say the wrong thing
- Be silly when they feel the need to
There are pretty much two styles of ambition. Negative ambition cares only for personal advantage and is destructive towards the organization. Positive ambition cares for mutually building things up and usually benefits the individual as much as the organization. Raising up ambition is as important as turning negative ambition into positivity.
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